Fifteen years in music, helping artists connect.
The algorithm owns the attention,
but you can own your audience.
For artists and builders. Discover how to use machines for the busy work, and spend the time you win back on the work and the people that matter.
One letter, every Sunday, free.
On my stage before the world caught on
Olivia Dean · Arlo Parks · Ben Howard · The Lumineers · Bastille · Mahalia · X Ambassadors · Nathaniel Rateliff
Secret Sessions · since 2011 · 10M views
You don't need a million people.
For years I ran a music channel that hit 10 million views, I put 150 artists on my stage, and none of that reach turned into a living, until I changed what I was building.
The careers that lasted weren't built on reach, they were built on a few hundred people who'd buy anything, tell everyone, and turn up in the rain.
This letter is about finding yours...
Only connect,
Harriet
From me to you, every Sunday.
Who writes it
Harriet JW
Fifteen years in music taught me everything I know about trust.
The careers that lasted were never built on reach, they were built on connection, and now I share those lessons with artists and builders.
200+ creative clients, including Grammy winners, bestselling authors and global artists · 20M+ views across platforms
Women in Marketing Changemaker 2025 · Marie Claire · BBC Radio 4 · BBC 6 Music
In their words
"I moved forward further in three and a half hours with you than I have with any other strategist."
Katie White, former GM, Atlantic Records
"Harriet JW is truly disrupting the traditional music industry route for emerging artists... recognising that marketing is storytelling."
Women in Marketing, Changemaker Award 2025
The trust recession
AI made content free,
so everyone sounds the same,
so people stopped believing anyone.
Posting more won't fix it, connection will.
The method, in three parts
01
Your story
Why anyone should trust you, before what you sell, the part AI can't copy.
02
Your audience
Owned, not rented, a direct line the algorithm can't take away.
03
Your right people
Not a million, the ones who stay, buy and bring others.
What lands every Sunday
One story, one shift, one thing to do,
five minutes, every Sunday.
You don't need a million people,
you need the right ones.
Free, every Sunday, unsubscribe any time.