Stop Chasing, Start Connecting.

This is where unpack the kind of story-led strategy that actually connects

Not the viral kind.
Not the “shout louder” kind.
The kind that turns the right people into clients, collaborators, and community.

Hello, I am Harriet JW here I'm giving you everything you need to build brands that feel human again...

What that looks like?

→ Visibility that doesn’t drain you.
→ A process that gives you energy.
→ Marketing that makes sense in the hands of grown-ups...

Marketing that focusses on depth over scale.

Because connection will always beat clout.

Who is this for?

This is for the creative who’s done the work but hates the content treadmill.
The founder with a powerful message but no idea how to shape it.
The expert who’s brilliant offline, but invisible online.

It's for people who want to build something real without selling their soul.

On this blog I will give you nervous system friendly strategies to grow your brand online - in a way that sells but doesn't make you look like a sell out.

Quick ad Break (but make it meaningful):
Before we go any further, can I tell you the one thing that changed everything?
It wasn’t a new platform.
Or a perfect content plan.
It was writing my brand backstory (the real one.)
The version that didn’t sound like a TED Talk.
The one that actually connected.
So, if you're tired of marketing that feels like performance, this is your next step.
Click below for my free training on building your own brand backstory 👇

Now back to the blog...

For the past 15 years I have been building online:
I launched a YouTube channel that hit over 10 million views
I built a podcast that reached #3 on iTunes
I've built 50,000 online followers with no ads
I've created courses and communities that 200+ clients have signed up for
I turned a £70/month project into a six-figure business without going viral

But I’ve also:
Burnt out
Posted things I didn’t believe in
Paid “experts” who made me doubt my own instincts
Lost the plot and found it again, on my own terms

I have millions of views, tens of thousands of subscribers and a (highly dis-regulated nervous system to show for it)

I needed a quieter space.

So I'm building it.

This is a slower rhythm.
A new home for my best thinking.
And the beginning of something much bigger.

Welcome to The Connection Method.

What this is (and isn’t)

This is part manual, part memoir, part map.
Every week (ish), I’ll write one post.
One idea. One tension. One story.
Then I’ll show you how to apply it to your own work (without losing your mind or your voice.)

What I’m quietly building behind the scenes

This is not just a blog. It’s an ecosystem.

It’s where my frameworks live.
It’s where the next version of my work gets shaped.
It’s where you get the clarity without having to decode it through bro-marketing or branding jargon.

So, Here's how this works:

There are 2 main tiers to the newsletter (one free, one paid)

1. 📖 The Reader (The Free Version)
   Essays like this. Real insight. Zero cringe. Delivered to your inbox.
2. 🎥 The Builder (£5 a month)
   A weekly video lesson - 10 minutes or less.
   These are the “how” behind the “why.” Messaging, positioning, story lead strategy, content systems.
3. The VIP (£250)
   This won't be around long and is for those ready to get started building their brand and sales in a way that feels good. 1 monthly action oriented call with me.

What happens now?

If this resonates, here’s how to plug in:

→ Sign up below to get future episodes to your inbox
→ Upgrade to the paid tier if you’re ready to go deeper

I’m building this slowly and intentionally - because I’m done with panic posting and digital burnout.

This is my body of work now.
It’s the thing I’ve been becoming.

Thanks for being here at the start.

Harriet